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Baker & Advisory was founded on a simple belief: the best strategies don’t come from frameworks. They come from listening.
After 27 years helping enterprise software companies scale, I’ve seen what works and what doesn’t. The companies that transform aren’t the ones with the best dashboards. They’re the ones who know how to surface what their people already know and act on it.
That is what I bring to every engagement: Fortune 100 rigor with founder-level attention. Data-informed strategy with human-centered execution.
Katrina Baker, Founder
NACD Directorship Certified
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